is adding a blog to your small business website to attract more local customers a good strategy or not if you’ve been a little bit of research on the web the it would be a smart move but before you make that jump though let me tell you what i think because you might be surprised if it’s your first time here today by the way my name is luke and on i talk about how you can best grow your local business online if you think you might be interested in seeing more just click on the subscribe button you’ve read or have been advised you should be starting a blog on your to attract more customers

whether you or a nationwide business content is what going to drive traffic to your site in theory the more content you have on your the more keyword opportunities you create which will yield traffic and logically the more traffic you get the you will generate for your business so adding a blog to your website makes a lot of sense right there are plenty of on your site as i’ve already mentioned each new blog article you create and get more traffic your blog articles may attract links from other websites are a key ranking factor that will boost in google search results within each keyword rich contextual

links pointing which will improve overall organic visibility in google search results in-depth articles may help you become as a leader in your industry someone like neil patel for example who is an seo guru has tons of blog articles which helped him become the go-to expert for seo related and his blog is driving millions of visitors each month a blog to provide your audience with the latest news in your industry or what’s been happening within your own business i

personally follow several specialized blogs

to stay up to date with everything within the local seo sphere and i keep almost weekly based on everything i’ve you’d be right to think you should put pen to paper and get going with your own blog as soon as possible but not so fast despite the numerous advantages of running a blog there are also plenty of dance sites especially if you are a blog articles are generally written or to answer generate questions within rather than aimed at your local market like in this blog example for a roofing on this blog there is a range of articles targeting roofing related type and if i search for this very question created an entire article for they are in google search results which is great i’ve done my search in london and this business is based in

washington dc if i need a cedar roof am i going to this business may drive a significant amount of traffic through their blog but since it has no local relevance i they will generate a lot of leads through it the other challenge you will is competition if i search for how many are published per day the answer is a 4.4 million posts google’s job is to which ones are the most relevant and in its search results for this they use something you may have heard before eat which stands for expertise authority and trust it means google will based on websites that are well established experts in their own field and can be trusted which is almost never going to be a local website if i and check which sites rank above this you can see there are many

households roofing superstore homeadvisor angie’s ranking above them making it very difficult for the small business to ever rank higher than where they already are so much content is being produced daily getting your blog post to rank is generally nothing less than a miracle and that is if you are ready to put the work in as i’ve already mentioned competition is fierce and you will be not only well-established websites but if you want your blog articles to be found these are some of the tasks you’ll need to consider first you’ll need to do some keyword research if you want to understand what

the is searching for and if there is enough next you’ll want to look at the based on the keywords you’ve identified if there are plenty of well-known brands for your chosen keywords it will be you will also need to look at the which rank in the top result because to outrank them you will likely need to better quality content that is already there that’s what google rewards this means you may need to come up with and not stock imagery maybe some graphs videos etc the richer the content the you’ll obviously need to write your content the

average content length of a blog post ranking on page one of google is just below 2 000 words but the recommended length for a better in the region of 2500 words that is a fair amount of words are your copywriting skills good enough to churn regular blog posts of this magnitude once you’ve completed these tasks you need to build your page and make sure all the seo elements have been such as page structure meta title all tags headers internal linking and so once your blog post has been published you might want to start

promoting it across various social media platforms outreach campaign to get external links so it boosts visibility this is a very after you’ve completed all of these tasks and i’m sure i’ve forgotten some don’t expect traffic to be flooding in and for the phone to ring relentlessly especially if your blog is fairly new it can take months for a post to start a lot of patients will be required the question is if you are a small business owner can you really afford to go through this process knowing that a you might not increase your website and b if you do the traffic coming into your site is unlikely to be local as

you’ve probably guessed as a local business owner i don’t think it is very to focus too much time on adding a blog to your small website her blog can be a very good idea if you already have a large audience who wants to find out a and who will be coming back for more information on a regular basis but let’s face it who is going to visit their to read about boiler reaper or toilet nobody there are some exceptions to the in some cases i think a blog can work for a small business, for example, this agent located in Scottsdale arizona has a lot of his blog posts locally relevant for people who are looking to

move to the areas where he is selling properties his blog posts rank for a lot of local no doubt will drive qualified leads but overall for most small businesses adding a blog to their website doesn’t make a lot of sense what should you do instead of creating blog posts hardly spend time on your key pages the ones that are already getting traffic such as home page obviously but also your make them as locally relevant as such as local jobs you’ve completed in the area frequently asked questions dedicated offers client testimonials map and so on optimizing these first and improving their ranking positions will be a lot more beneficial and will generate more qualified traffic than any blog post you can think of.

By admin