a homepage obviously a contact us page of course what about a privacy policy page should you have one of them on your website not sure no problem because in today’s video i’m going to tell you what pages you should consider having on your small business website and what you should put on them and it starts now choosing what pages to create for your website can be an overwhelming decision as there are so many factors at play and on the pretty side of things such as there is little consideration for how will perform in google search results which is a great oversight and should be at the

forefront of your process to help you i’m going to run through the list of pages i think you should include on your website and tell you what type of content you should consider adding to so they rank in google let’s start with your homepage for 90 of small business websites the homepage is the most important one because a it’s likely to be the most visited page of your site b it’s the page where most other making it your most valuable page to rank in google search results and see also the first page potential customers ifthey’ve never heard of you before and clicked on your page from

google it is the opportunity to make a good impression

and make those visitors want to do business with you and as the expression goes you never get a second chance to make a first impression and this is what your homepage will do here that demonstrates the power of your homepage between these two handyman which one would you most likely call to does this mean this handyman is better maybe not but that is an assumption a lot of people will make based on the so what content should you put on your homepage a compelling headline that a short description about your business a strong visual preferably including a snapshot of yourself or your team at your unique selling points describing competitor a short description of some and more think of your

homepage as a shop front providing a glance of what on the rest of your website for more information on how to create the perfect i recommend you watch my video how to where i cover this topic in great depth let’s move on to the next page a service or product page this is the reason you do business in the first what services you provide or products you sell just like for your home page i which includes your targeted keywords of your services or products overall list each and every one of them along that showcases them if you are a service based type of business ideally you want images of you or a member of your team which will be unique to you describe don’t

limit yourself to explaining what think about including unique benefits in clients can get when they hire you such as no call out fees or work guaranteed remember this is another chance to convince visitors you are the best finally add a read more or find out more which will link through to a landing page where people can find out more about the specific service or product which leads me to the next type of page you should add to your website dedicated service or product pages listing all the services all products you provide on one page is great but won’t be enough visitors nowadays want before picking up their phone or pulling their credit card out the more

reassurance they get the more likely they will part with their money that’s dedicated pages for services and as it will ease the visitors decision making process look at amazon product filled with tons of details providing everything you need to know about a here is a local bakery that does entire range of products which you can if you are a service type of business are the same just like on other pages image that visually represent the a headline which includes your targeted a brief summary of the service itself some of the unique selling points attached to the service a service examples of work you have done

recently some genuine customer testimonials to convey your good at what you do an any query visitors may have and anything else you think will be useful to the trick here is to include keyword which will help you rank in google search results for the products or each page you create will become an additional opportunity to drive more from people searching for exactly what you are selling i almost forgot don’t forget to add a call to action or can get in touch this leads me

to the next page i want to talk about contact us page most visitors now they expect to find your contact details in the footer of all your web pages so if you haven’t done it consider doing to find a contactless link in the main it’s almost a legacy type of behavior and since you want people to get in touch with you a contact page is a must-have page on any website the what should you have on your contact us page i know it sounds pretty obvious but since you don’t want to miss out on any opportunity this is what i recommend you

your full address your phone number an email address your opening and closing and a contact form don’t go mad with the form though three to four fields should be more than enough also add your google my business map to help people where you are located in relation to if you don’t know how to do this watch my video how to add a google map to your since social media profiles are extremely popular think of including in there too the idea here is to list all the many possible ways visitors might want to get in touch with you if you do have a form and capture email or other personal data here is

another on your website a privacy policy page depending on where your business collecting or using personal data for in relation to your website means you information to individuals about how you use their data this is done by providing relevant information via a privacy legal matters can be complex or in an ideal world you would need to consider paying a data protection specialist to of your privacy policy page since this is likely to cost a fair amount of money overkill for a small business website alternative use a free privacy

policy generator here is a cool article

that lists 12 of the most popular ones you they all more or less work in the same way all you need to do is fill in your and at the end of it the generator will specific to your business all you need to do is create a page on your website and copy and paste the content once you’re done add a link to your privacy in your footer which should be on all pages which is where people would expect i don’t know about you but i always feel a little bit more reassured when i see a on a website even more so if it’s on a small website while we are discussing legal matters let’s talk about the next page you need to

add to your website terms and conditions page having a terms and conditions page is not a legal thoroughly recommend you add one to your on this page you can define and state the rules and guidelines visitors need to abide by when they’re using your as part of the content you will also need to state what happens to users should they violate those rules and guidelines this may sound a bit much for a small or local website however as your business grows and you release it will help reduce your businesses liability this will be very

handy if you decide to run a blog for example where can freely comment on your articles but some of them decide to be abusive just like the privacy policy page you would ideally need some professional legal help to craft a terms and however just like the privacy policy page you can use a free generator i as it is super simple to use just enter your website name and the url of your and all the heavy lifting will be done for you this generator even produces an html version which you can integrate once you’ve created the page you should in your footer across all of your pages

an about us page the about us page is a very important page for any website large or small but i feel it carries even more weight on a small business as a local business owner you have the way more personable than a big brand are likely to relate to you more as you are part of their local community they who they are likely to deal with before if you are stuck and not quite sure about what you should add your about us here are a few pointers you can use talk about who is behind the company give a little bit of history mention rewards you may have received sure the face is behind the team

describe what your company stands for tell your visitors what makes you different from your competitors mention any quirky or amusing details etc make this page as compelling as you can think about it as if you were to someone you’ve never met before this with your audience let’s now talk about you need on your website location page i call location pages pages that are your business in certain areas within if you run a brick and mortar type of business and have

multiple stores creating location pages is easy you just build a page for each store location making sure you describe what can be found there who the team members are where the store is located etc if you only have one brick and mortar business you won’t need any location pages in which you can refer to the city you serve by adding your location keywords now if you are a service area type of a window cleaner or a plumber things become a little bit more complex you clearly want to be found in google for and might think

that by creating tons of location pages you will be found in search results for those locations you sadly you couldn’t be further from the to a business is a key ranking factor so if you are a family lawyer located in have created a page for family lawyer in it’s highly unlikely your business will ever be found for anyone searching for a lawyer in las vegas your business is located way too far instead this is pick around five areas near where your and create dedicated pages for them add relevant content to the area you are etc this will give you a much better chance to rank for multiple locations for

more information on this topic i suggest you watch my video how to rank in google for multiple locations let’s now talk about one last page i small websites should have a cost or a price related page whenever i do keyword research for clients there is one theme that is common across all industries and prices potential clients want to know how much is going to cost them to yet i see so many websites with no price i believe the main reason behind this is because a lot of local business owners are a bit key about revealing their prices and

feel it could scare people off so they hold back and hope they will calls from customers anyway which is when they can seal the deal i think this you want to be as transparent as possible customers will find out about one way or the other so be upfront about it and if they find out you are a lot more expensive than your competitors anticipate some backlash such as a and nobody wants that here is a simple example of a price page i have built for one of my clients

the website it is the most popular page on the entire site that’s it this was the last must-have on your website regardless of the there is one more page you might want to consider depending on your business type a gallery page this can be particularly useful for businesses that rely on or services that are visually powerful wedding dresses landscape gardening or anyone involved in a food-related i don’t believe it’s a must-have page you should be able to showcase all of or services on all the other pages i probably more of a nice to have page.

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