i’m going to share with six of the most common local seo issues i find when i audit my clients websites always impact their google ranking based on my experience i feel confident your is likely affected by some of them so if you want better google rankings i learn how to diagnose the problems and let’s start with the first one you’ve created dozens of nearly identical to target multiple cities or postcodes this is a common issue for service area such as plumbers electricians window business at their customer’s homes they build

what is known as location pages to target multiple cities and attract from a wider area here is an example from this heating and air conditioning if you scroll down the homepage there is they claim to serve 24 of them to be all linking to a page specifically but if you compare two of the location you can see the only thing that changes everything else apart from the city name is nearly a hundred percent identical here is another example but this time once again when you

compare the pages you can see they are almost near identical why is this a bad idea these pages will be considered by google as doorway pages meaning they were created for the benefit of search engines which experience although it won’t necessarily your site google will simply not rank them and you will have spent a lot of creating useless pages if you were for your own website don’t if you’ve

already done it i would suggest you that are nearest your business don’t go with around five location pages maximum filled with unique and relevant content which will have a much better chance of by users let’s move on to the next content when creating a website many local business owners struggle to write their own copy instead of creating something from scratch and completely existing copy from competitors web pages and paste it onto their own pages yes it all the time this is called external so why is this bad google doesn’t want to show identical information in its if two pages from different

websites it will decide which one should rank over the other the worst of it all is even if you were the original creator google may choose to rank the website over yours so what can you do head over

copyscape is an online plagiarism tool

unfortunately it is not free but it’s very inexpensive to run checking an page will cost you only a few cents and you can buy credits for as little as five dollars for the sake of this demonstration i’m going to use the example of this electrician’s website located in london all i need to do is copy the url i want to check into the in this case the home page and click on within seconds copyscape will produce a where potential duplicate content was click on each result to check which as duplicate which will be highlighted the first result shows duplicated content on a site for the exact same business this is

because this created a second website using the free and used some of the copy from the he’s probably hoping he will rank with which is a bad idea let’s try another in this case the top five paragraphs are identical to my electrician’s homepage you can access the link of the website where the duplication has been found in the top panel right here i don’t know but if i was the original creator of the content i wouldn’t be happy so how do if you feel someone has stolen your content reach out to the website owner file a digital millennium

copyright act so the duplicate page gets removed you might want to warn the website owner this is what you’re about to do it might shake them up a bit and speed up the let’s now have a look at another type of duplicate content but this time within your own site this is called just like external duplicate content having internal duplicated content will hurt your seo performance once again google wants to show unique information in the search results so if on your site that are near identical it’s going to affect your overall website

visibility to check if this occurs on your website head over to siteliner is a free tool that can crawl and flag internal content duplication to start a crawl add your website to the on go i’m going to use the example of the swindle cleaning company called duluxwindowcleaning.co.uk the crawl should only take a few seconds depending you have on your site once completed you overall percentage of duplicate content to see the detailed

information just click on the duplicate content link which will lead to the breakdown of all flagged as having duplication issues for each page you’ll see the number of the match percentage and how many pages the duplicate content is found on in this instance the content on the home is 83 identical on 22 other pages if you click on the page itself in red the content of the page that is on the right hand

side you’ll see the pages where the duplicated content can you can click on the open windows symbol to open the page in your browser comparing this page with a home page side by side clearly shows we are dealing with almost two identical pages which is pretty bad news the solution don’t copy and paste your pages once make them unique once you’ve updated don’t panic if you still see duplication there’s always going to be information across some pages such as

your footer but aim for a much lower percentage i duplication should be acceptable let’s move on to the next common issue thin content for those of you who are not familiar with the concept of thin here is a brief explanation thin content sits on your website and provides little to no value to the users the example of city pages and duplicate content pages i would fall into the thin content category and you already know how to fix other examples would be pages

that have where you can find spelling mistakes or so make sure you proofread your content thoroughly another type of content or thin is pages with hardly any which seem to have been created just for here is a typical example of thin content on this dentist’s website located in fort lauderdale his homepage one paragraph of copy and when i start it doesn’t look any better there’s even a blog which is

shockingly awful it looks like no effort has been put all and based on what i’m seeing i doubt very much this site is ranking in google search results for anything at all as already google wants unique and useful more often than not means reach and type of content let me show you what i mean with another dentist’s website if i search for dental implant miami the first organic result that comes up is for a dentist called implant center you can see the homepage for this site is filled with relevant content which includes a lot of copy some

before and testimonials etc and all other pages on are built in the same way this is useful it’s unique to this business and information that’s exactly what google wants and that’s why this business is rewarded with high rankings so how do you find out if there is some thin content on your website the best way to do this is to check the

word count on each and every page of your website a generally signifies your content is too and needs to be improved you could do this by hand but it would take forever instead we’re going to use another tool downloaded for free head over to screaming frog is a website crawler that helps you improve your seo performance it’s a great tool that will enable you major seo issues on your website in

screaming frog offers a free version

to crawl up to 500 urls which should be more than enough for any local website to start using it just download it once launched this is the interface you will see don’t be intimidated by it i’m going to run through what you need of your website in a screaming frog in this instance i’m going to use our in fort lauderdale this will launch the crawler which will go through each and on the site you can see the crawl once the crawl is completed you can access a range of tabs with detailed information related to your pages such meta description etc there are a lot of tabs so they might not all show on your you can see the full list using the drop at the end of the ribbon pick the wand called content it will display the list along with detailed word count for each order the word count column from i would recommend that any page with a should be revisited and the copy improve at the very least aim for a higher number if you can i generally try to hit nearer the 2000 mark but don’t write remember it needs to be valuable to the user time to move on to our next

common your page titles if you’ve done a little bit of seo research you probably already that page titles are a very important of any given web page not only your page titles will be displayed in search which will influence whether or not users will click through to your website also a key seo signal used by google to understand what your page is about so it’s important to get them right the most common mistake i see website owners is to use the same page titles across this is very bad practice as it may confuse google about which page should rank for what keyword to check if there are duplicate

titles across your go back to the result of your screaming frog crawl and this time choose the page title tab this will list all your and the title next to them to find out exists just use the drop down menu and duplicate option it will highlight the pages which have the same title which i recommend you change you can also narrow down the page titles that which will get truncated in google let’s now look at the next common issue the first problem i encounter the most is their file size it’s all very well to which you want to use for your website before adding it to your web pages why image will slow down the

page load of your site since page load speed is an seo signal it will affect your rankings do you find out if there are some heavy i told you screaming frog was a great tool so go back to it one more time and select the image tab from there you’ll be able to see the list of all the images that are on your site order the file size column from largest to find out if you have any heavy images could drag the performance of your pages down for this website i can see there are a large number of heavy images there is even one that is 1.3 megabytes way too much and unnecessary the replace that image

with a much lighter you can use a free image optimizer i jpeg optimizer.com choose the picture select the level of compression and of the image so it fits with your web then click on optimize photo look at the compared to the original one pretty cool right if you’re happy with it just right then load it on your web page this now brings me to the last common issue which will hurt your seo visibility broken as time goes by your website evolves you add some new ones and delete others and this could result in broken links

across lived under one web address and moved to means links pointing to the original error a couple of errors on the website harmful but google might assume you’re not really providing your visitors with thus resulting in lower rankings these are very common and easily fixed head over to screaming frog for one final click on the response code tab from the drop down menu select the client for errors this will highlight pages that no which links are still pointing to select a page from the list in the panel below in link option this will show the exact where the link can be found right click and select the open from in your browser then locate where the link is placed

on all you need to do now is fix it on your that’s it for today if you go through this exercise i’m pretty certain you’re fix them one by one it may take some time for some of you but i can guarantee you will reap the benefits from it.

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