4 Google My Business Photos Killer Tips

do you add photos to your google my if you don’t because you think you’ve got better things to do listen to this according to google businesses with photos on their google my business receive 42 more requests for direction and 35 more click through to their than businesses that don’t if that doesn’t convince you it’s important to then check this out google is able to understand the content of the photos you using their google vision ai technology tool look at this dog grooming listing if i take this picture and drop it in google can easily detect this is a dog accuracy what impact do you think this might have on this business’s listing if you’re still not convinced

photos on your listing are important

then i suggest you just simply skip this video and watch something else if you want to know more and how you can use photos to drive more customers to your business then keep watching because i’ve got four killer tips for you hey my name is luke the founder of rankingacademy.com if why don’t you subscribe and click on the bell button before the end of this video you get notified next time i publish a new one as a small business owner optimizing your google my business of your marketing strategy from gathering more google reviews publishing and answers or updating your business details with the latest google my there is no shortage of tasks if you want to stay on top of your game one of these tasks should be to add more pictures to your

listing and this is why people process images a lot faster than images will speed up the visitors decision to do business with you and not skip to one of your competitors listing i’ve already mentioned that listings with photos will drive 42 more requests for direction on google more clicks to your website in the also says that accurate and appealing pictures may show shoppers that your offers what they’re searching for of your listing which is normally the one that gets used here is an example if i search for tire sales or landlord the picture displayed for the third is some part of tires but if i check the google

listing for this business their cover photo

is a picture of this tool this is because google’s photo is now so advanced it is able to categorize objects within a picture like i showed you at the beginning of the with the dog example so in an entire example google deemed the time picture to be more relevant than the cover image and this is another very strong reason why you should add photos to your listing regularly google scrapes every image you post on your business and finds in these images what it thinks and will associate these keywords directly with your listing hopefully you understand the importance of adding the question is how do you make the most of them let’s start with the basics when you first create a google

listing you’re of past services or work you’ve done while this is a great idea for all the reasons i’ve already mentioned it’s nowhere near enough and google category specific photos these are detailed in your google my business you should publish photos of the exterior of your location to help recognize your business photos of the visitors can get a feel of the atmosphere food and drink photos

to showcase what people can expect to eat and drink if you are in the catering business team photos that will a more personal feel to your listing etc don’t skimp through this exercise think is it tempting enough so people want to walk into it to make sure you get it right i recommend you read the business specific photos recommendation resource from the google help center which you need to consider the minimum number of photos you should be adding for each and what type of photos you should be print this off take your camera

and better even if you have a bit of cash commission a photographer who will do these for you so it looks the part and helps you stand out from the competition the list doesn’t include what comes which is the cover photo that shows on your business panel and your logo so there is also the option to add a 360 degree tool and videos to your listing which i recommend you use if you can and number one there is a lot of spam on google maps and many local business create fake listings to be more visible google goes through a series of checks of a business and one of those checks is done through imagery this

means one of the most important image you can post on your listing is an image of the that matches what google is able to see like in this dentist example this will show beyond doubt to google your ideally you want to take a photo from every direction from which customers might approach your business and upload at different times of day as specified recommendation table tip number two use local images that are unique to your business don’t use stock images for those of you who don’t know stock images are images that can be downloaded image banks and utilized on any digital such as your facebook business page your etc you can either pay for them or

download them for free from some specialized websites like pixels.com or pixabay.com although they can be very you mustn’t use them i repeat you on your google my business listing at at worst it will create confusion if i electrician in pixels.com for example here’s the first picture that comes up now look at this electrician

main google my business cover photo located in London brixton and then look at this located in london Wimbledon see anything they’re both using the same image from remember google can identify the content in this example this is not likely to be business it’s going to create some confusion for google and not be very this leads me to my third tip the fact what is in a picture can be a real advantage if you want to increase your listing visibility in search let’s take the

example of this local tire and in Twickenham which is close to where i live i’m just going to pull the image of a tire post it on their listing and run it through the google vision ai and here is what the outcome is this is clearly a tie with all related attributes also strongly related to a tie but in addition to that google the logo stuck on the tire which in this is pirelli as well as text written on this is a pirelli cinturator tyre if i now search for purely cinderalto tire look at what happens

business gets pretty cool right imagine

if this business did this at scale for every brand and every time they sell what your business is there any way you could take advantage of this if you do make sure you add clear images of your or some of the jobs you have completed to make it easier for google to identify what the product is or which service you provided and don’t go overlaying text before posting them to trick the google is a little more clever than that and these pictures will be pushed to the and now for the last tip which is a you may know that anyone can add photos including your

customers this is another more relevant content very cheaply and of being discovered further but the chances of customers taking a picture to your listing are slim unless they are in which case that’s not what you want to see but when there’s a will there’s a whenever possible once you’ve finished use your phone to take a picture of a or a sale you’ve made then ask your to post a google review which is hopefully already doing as part of your strategy and attach the

relevant picture which they can include in the review or phone but don’t forget to use your that will point them directly to your google my business review submission to make it easier for them if you don’t know how to do this watch my video more google reviews faster this works if you’re a car dealer for example and of your client with a new car but can also work for less glamorous businesses like for this timber merchant so not only you will get a review but you will image added to your gallery.